Air Guitar Fundraising Activation — Offline Festival, Tolhuistuin

Communications and Event Production

Event Project Manager Samantha Maynard

Creative Design + Volunteers Freelance Collective

Leading communications and event production for this playful yet powerful fundraising initiative with Musicians Without Borders. Sourcing and coordinating volunteers, reaching out to sponsors and partners, developing the event strategy, and managing logistics, including the run-of-show and team roles.

The activation invited visitors to “buy” an air guitar, strike a pose at our photo backdrop, and rock out, with each performance raising funds to support music projects worldwide for communities affected by war.

A Polaroid instant-photo moment added a special touch, giving donors a personal keepsake while amplifying our shared message of creativity, connection, and the healing power of music.